Vanessa B. | Wellness Website Designer
7 Business Must-haves for New Coaches
Are you ready to start your coaching business in 2022? These assets are particularly useful to coaches who are just starting out in their business. Are you utilizing all of these assets in your business?
⚡ 01. LEAD MAGNET
A LEAD MAGNET is a valuable free asset that is meant to entice and attract your ideal customer into your funnel. Examples of lead magnets that work well for coaches: discovery calls, webinars, cheat sheets, checklists, hosting a challenge or contest etc.
⚡ 02. LANDING PAGE
A LANDING PAGE is where you direct the audience that wants to enter your funnel. Many new coaches start out with *just* a landing page, so you need to ensure that it has a strong offer and is able to explain why the offer is valuable in clear and concise terms. Your landing page should include your lead magnet but you can also create multiple landing pages for different purposes.
⚡ 03. BOOKING SYSTEM
A CALENDAR BOOKING SYSTEM is an indispensable tool for any new coach. Allowing a potential lead to easily book your services will help you avoid a lot of back and forth and convert faster. Calendly is a good meeting scheduling software for this purpose.
⚡ 04. SOCIAL HANDLES
RESERVE ALL SOCIAL HANDLES as soon as you decide on a name for your new business venture (even if you don't plan on using that channel right away). Doing so will protect your brand name & reputation in the long run. Same goes for your domain name, if you haven't bought it already, what are you waiting for?
⚡ 05. BUSINESS EMAIL
Using an EMAIL PROVIDER with an @businessname.com extension is essential when starting a new business as it will make you look more professional, trustworthy and invested in your business.
⚡ 06. BUSINESS CONTENT
Even if you decide not to launch a website right away, start working on your CONTENT. Keep track of everything you create as it will come in handy later. A website requires a lot of content such as brand photography, brand story, and all other collateral marketing material.
⚡ 07. BRAND IDENTITY
Having a well defined BRAND IDENTITY will not only help differentiate you from your competition, it will also help your audience understand your message better, identify with it and engage with you.