Blogging for Coaches - Topics that Work
Welcome to the second blog in our Blogging for Coaches series. Last month we talked about the most important things you need to know before you start your coaching blog. If you've missed the post, we highly recommend that you read it here before diving into the topic below because it's important to understand how to set yourself up for success when starting your own coaching blog.
We've received a ton of feedback from our previous post and a couple of you have already embarked on your blogging journey. That's fantastic! It's our hope that this post provides more valuable tips to make those early posts go as smoothly as possible so that you can continue to create great content and attract readers who are interested in your service.
In this article we'll cover:
In our last post we discussed that in order for your blog to be successful, you must create content that's share-worthy. Today, there are over a billion blogs out there and a new one set up every minute. If you're going to stand out from the crowd, then you have to have something that people can connect with.
What is share-worthy content?
Before we get into some possible content ideas for your coaching blog, let's answer one important question: why would people share your coaching content?
People will share content that resonates with them on an emotional level. The more impact your content has on your audience, the more likely they are to share it.
How to create content for your coaching blog that resonates and has impact:
Take a unique angle on the subject.
Remember, as a coach you have a unique opportunity to inspire others by tackling subjects that are not easy to talk about in our day to day conversations, but if you're going to take a unique angle on any subject, make sure it's an angle that will resonate with your target audience.
Make your audience feel something.
Emotions drive action. If you can make your audience feel something when they read your blog post, chances are they will act on it. When you write, ask yourself if your content appeals
to readers’ hopes, dreams, fears, and insecurities. You can provide them with a path toward feeling good through your content.
As a coach, your content can, and should, be emotionally deeper.
People will always choose to work with the coach that feels real and accessible. As you write, be as relatable as you can and tell stories that show your audience how you got where you are today. Use language that your audience uses and don't be afraid to let yourself be vulnerable by sharing a personal story about a struggle you yourself have faced.
Now that you know how to create share-worthy content, let's talk about some specific topics you can write for your coaching business.
Blog content ideas that work for coaches
1. Answer typical coaching questions
Help your clients achieve their goals by answering their most pressing questions. Writing a post that answers a common question is one of the best ways to establish yourself as an authority figure in your field.
Should I rely on my intuition to make difficult decisions?
Can you set new boundaries in a long term relationship?
Is it possible to forgive yourself?
What limiting beliefs are holding you back in life?
What's the best way to build a career you love?