Blogging for Coaches - Topics that Work
Welcome to the second blog in our Blogging for Coaches series. Last month we talked about the most important things you need to know before you start your coaching blog. If you've missed the post, we highly recommend that you read it here before diving into the topic below because it's important to understand how to set yourself up for success when starting your own coaching blog.
We've received a ton of feedback from our previous post and a couple of you have already embarked on your blogging journey. That's fantastic! It's our hope that this post provides more valuable tips to make those early posts go as smoothly as possible so that you can continue to create great content and attract readers who are interested in your service.
In this article we'll cover:
In our last post we discussed that in order for your blog to be successful, you must create content that's share-worthy. Today, there are over a billion blogs out there and a new one set up every minute. If you're going to stand out from the crowd, then you have to have something that people can connect with.
What is share-worthy content?
Before we get into some possible content ideas for your coaching blog, let's answer one important question: why would people share your coaching content?
People will share content that resonates with them on an emotional level. The more impact your content has on your audience, the more likely they are to share it.
How to create content for your coaching blog that resonates and has impact:
Take a unique angle on the subject.
Remember, as a coach you have a unique opportunity to inspire others by tackling subjects that are not easy to talk about in our day to day conversations, but if you're going to take a unique angle on any subject, make sure it's an angle that will resonate with your target audience.
Make your audience feel something.
Emotions drive action. If you can make your audience feel something when they read your blog post, chances are they will act on it. When you write, ask yourself if your content appeals
to readers’ hopes, dreams, fears, and insecurities. You can provide them with a path toward feeling good through your content.
As a coach, your content can, and should, be emotionally deeper.
People will always choose to work with the coach that feels real and accessible. As you write, be as relatable as you can and tell stories that show your audience how you got where you are today. Use language that your audience uses and don't be afraid to let yourself be vulnerable by sharing a personal story about a struggle you yourself have faced.
Now that you know how to create share-worthy content, let's talk about some specific topics you can write for your coaching business.
Blog content ideas that work for coaches
1. Answer typical coaching questions
Help your clients achieve their goals by answering their most pressing questions. Writing a post that answers a common question is one of the best ways to establish yourself as an authority figure in your field.
Should I rely on my intuition to make difficult decisions?
Can you set new boundaries in a long term relationship?
Is it possible to forgive yourself?
What limiting beliefs are holding you back in life?
What's the best way to build a career you love?
2. Create listicles - list articles
Listicles are one of the most popular types of content on the web right now. They are great for action takes because they are easy to share and read.
7 Best ways to (achieve desired result) without (doing something you don't want to do)
3 Super-Simple steps for (achieving desired result)
Ready for (next steps in life/business)? Try these 5 (solutions / ideas / items)
My 3 secret tips for (desired transformation)
8 brand new strategies for (dealing with struggle)
3. Share past clients success stories
Your clients achieved success since working with you, so why not share their transformations. You can ask your client approval and change personal details to protect their privacy. Not only does show your audience that your coaching methods give concrete results, but it also helps potential clients recognize themselves in these stories.
How (client) identified what's holding her back and changed her journey
How (client) was able to connect with her work and level up
How living in alignment changed everything for (client)
From (negative experience) to (positive outcome) - what can be learned
Are your clients using your service/tools in a way you never thought of? Interview them
4. Use storytelling
As a coach, you also have the ability to provide your audience with real life anecdotes that they can relate to. Your past experiences give you the opportunity to talk about your coaching journey, your point of view and give hope to your readers.
What motivates you to do this work and your approach different?
Pick a problem your prospect is facing and explain why it’s important and why it won’t solve itself
Discuss why a particular approach your audience might have used to solve their problem didn’t work
Invite the reader to imagine what their future would look like if they achieved a certain result or desire
Share a funny, relatable story and add takeaways that link it to your area of coaching
5. Explain how to do something
How to guides are great for your coaching blog because they give your audience the opportunity to learn how to do something or solve a problem on their own.
Ten ways to shift your mindset
8 ways to overcome procrastination
5 steps to get along better with coworkers
How to create habits that stick
How to overcome perfectionism
In order to create a successful coaching blog, dig deep for ways that you can give back to the world by becoming a valuable source of knowledge. As a coach, your content can be richer, deeper and more meaningful and the topics you can write about, limitless.
To create share-worthy content offer a unique take on the subject, appeal to the emotional side of your audience and be relatable
Blog content ideas that work for coaches
Answer typical coaching questions
Create intriguing list blogs (listicles)
Share past client transformations
Use relatable storytelling
Develop easy how to guides
If you need any help with your blogging strategy or content writing, you can book a call with us to discuss how we can help you build your strategy, stay consistent and grow your audience.
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