Humans are extremely visual beings, and the psychology of color plays a large role in how we perceive as well as behave in any given space. Designers and restaurateurs alike are utilizing color-based research to increase profitability and even determine customer’s length of stay. Studies have concluded that colors can directly impact what customers purchase, as certain colors evoke feelings of hunger and thirst. Effective restaurant design expertly utilizes color to create a desired ambiance and stimulate customer appetites, a winning combination that leads to long term success. If you are considering opening or remodeling a restaurant here are some color psychology tips to keep in mind...
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