Creative Direction / Concept Development
Architectural Construction Documents
Dad’s is a conceptual independent luncheonette located in the Glebe, serving Canadian classics with a modern flare and a hint of sophistication. Like the quintessential old Hollywood dad, this luncheonette is dapper yet laid back. The space is polished while remaining welcoming, it’s concept stemming from nostalgia associated with enjoying one of dad’s homemade signature dishes. Mid-century influences unite with casual dining elements to create the cozy and refined eatery that is Dad’s Luncheonette.
The concept: Mid-century with modern, masculine influences. Rich wood finishes and brass elements compliment each other accentuate the stylish dad-approved decor.
The Current Space: 690 Bank Street. Formerly a Rogers, currently vacant and begging to be re-designed.
The neighborhood: Located within the vibrant and ever-growing neighborhood that is the Glebe, this lot is a prime location for a Luncheonette as it has it's own parking lot and frequent foot traffic. This convenient spot on Bank Street is walking distance from many local shops, businesses, and residential areas. The Glebe continues to be one of Ottawa’s best neighborhoods, bustling with students and families alike. Due to it's proximity to all amenities and casual dining environment, Dad’s Luncheonette would undoubtedly fit seamlessly into the Glebe’s social scene.
Why we’re dying to go here: Diner style dining with a sophisticated flare.
We created a casual diner-esque brand identity for Dad's, designing a logo which nods to the handwritten lunch notes we often receive as kids. A warm 1950's inspired palette was developed and complimented with retro type, and visually reinforced with cutlery iconography.
iconography - color - type
Font: Tall Deco
Font: Autumn Chant
Drawing again from concept of handwritten lunch notes, we designed the packaging of the to-go bags and burger wraps with 'Love, Dad' messages in our signature script font. Other graphic materials like the napkins and coasters are kept cohesive and adorned with the logo and cutlery iconography.