Font Psychology - What Your Typeface Says About Your Business

You may have heard about colour psychology, (or seen our post on it) but did you know that there’s also a psychology behind the fonts we use? ⠀

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Similar to how colours have inherit meanings, fonts also have their own unique characteristics that define them.⠀

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Here is a quick summary of each font category:⠀

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✍️ SERIF

Serif fonts are the most traditional and widely used, intended to promote a feeling of class and heritage. They're perfect for when you want to create an established look. You can tell a serif font apart by the little embellishments that linger on the ends of the letters which give the type a more traditional appearance.⠀

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✍️ SANS SERIF

On the other hand, sans serif fonts lack those embellishments and are generally more straightforward and simple with a no-nonsense attitude.⠀

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✍️ SCRIPT

Script fonts are generally more elegant and inspire ideas of femininity, sophistication, and creativity.⠀

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✍️ DECORATIVE

Meant to grab your attention, decorative fonts stand out with their boldness. Often associated with brands that want to showcase their unique personality.

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What does your font say about your business? 💬