• Vanessa B. | Wellness Website Designer

How to Format Your Blog Posts in 7 Steps

Welcome to Part 3 in our Blogging for New Coaches series! In our previous posts we talked about what you need to know in order to get started & covered 5 type of topics that audiences always want to read. Next step is to understand the fundamentals of formatting your blog.


As a new blogger who wants your readership to grow, it's important to understand blog formatting basics. If you don't, then people won't end up reading what you have to say – they will simply lose interest and move on with their day until the next update!



In this article we'll cover:

What is formatting

Why formatting is important

How to format your blogs

Break up large paragraphs

Use subheadings

Use bullet points

Use bold and italics

Add block quotes

Use images to describe your content

Edit, edit & edit some more


What is formatting


Blog formatting refers to the way the information is presented to your audience. It includes everything from the language, layout and design of your blog. There are many different types of blog formats, and through practice, you can decide what works best for your own blog.


For example, one coach can use bullet points to highlight key points in their post while another might use bold text to emphasize their main argument.


Keep in mind that your ultimate goal while formatting is to be simple and straightforward while making sure that all of the important information is included.



Why should you take the time to format?


Simple - it makes people want to read what you have to say! Humans are visual creatures and it all boils down to one thing: readability.


When your blog is well formatted, it's more likely to be read and captivate the readers attention. And when people are interested in your message, they are more likely to share it with their communities.


How to format your blogs:




1. Break up large paragraphs


Never put all of your content in one giant paragraph. Even if you are a great writer, long paragraphs are difficult to read on the internet.


This is especially true if the topic is a novel concept, complicated, or contains lots of information that needs to be explained. The longer the paragraphs are, the more difficult it will be for readers to get through them.



2. Use subheadings



Subheadings help readers skim through text and makes it easy to find the information that is most important to them.


By developing a hierarchy in your text with headings and subheadings, you can tell readers what's more or less important within the body of your post.


We suggest adding a subheading every 300 words or so and write them to:

  1. Call out key information, detailing what the section will be about

  2. Entice your readers to read the section



3. Use bullet points to state main takeaways