How to Stand Out in a Crowded Online Market
We’re keeping it short & sweet today!
If you’re reading this, you’re trying to grow your brand online. Overwhelmed? Don’t be! Just like when trying to scale anything-of-importance mindset and showing up is more than half the battle!
For the remaining 45% of the work, follow this no BS checklist.
⤑ Choose where you appear
Avoid taking on too much work by trying to be present on every social channel out there. This may go against mainstream advice, but concentrating your efforts on just the channels your audience uses is key to long-term growth.
⤑ Keep it fresh
One best practice for creating content is sticking to interesting & new topics in your chosen industry. Supplying fresh content fast will make you appear as an authority figure.
⤑ Engage!
Encourage people to engage with you by actively asking them to. The best way to understand your customer is by starting a genuine conversation with them.
⤑ Add on-brand graphics
We’ve covered this topic extensively, so you can check out our last posts for more information on how to best achieve this.
⤑ Be active
Answer your audience when they reach out! Did you know 88% of customers expect a response from your business within 60 minutes? Now, we’re not saying you need to go that far, but do be mindful that people want to engage with an active brand.
Don't forget to keep track of important campaign performance indicators and to take the time to interpret the results!
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