How do you invite your friends to a party? 🤔 Better yet, when launching a new program, service or course how can you create some hype around your business?
Nothing quite compares to the disappointment you feel when you’ve put in weeks of work and devotion into your business/workshop/product only to have a few people show up for the launch. It’s not that no one cares or that our service isn’t offering value, it’s actually because we just didn't invite enough people.
Today’s #smallbusinesstip is meant to help you gather a crowd and create some anticipacion for your upcoming launch. So... How do you do it?
⤑ Share with your industry colleagues & friends 👩🏾🤝👨🏽👩🏼🤝👩🏽
Start by telling everyone you know about your program. You don’t need to ask them to join directly, ask them if they think anyone in their circle could benefit from it instead. This way it takes the pressure off them and it helps you spread the word.
If they do agree to share your program, make premade graphics and templates that they can easily access to post on social media.
⤑ Host a giveaway 🎁
Build up the hype by hosting a giveaway for your product or service. Ask people to join by bringing additional people into your circle. This can also help you grow your instagram quite fast.
⤑ Create teaser content 👀
Before you launch, in addition to your product, create and share short clips, screenshots and other information to your email list and social. In your teasers, share your why and use storytelling as a way to create anticipation and hype.
Of course there are many other ways to build some hype, these are just a few of our favorite ones. Sharing videos in your stories and on facebook is another proven way to build anticipation prior to launch or you may even want to look at investing in a couple of paid ads.
Ultimately your launch strategy depends on your goals & business. What are some of the methods you’ve used to promote your business before launch? Tell us on our Instagram!
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