When was the last time you updated your website? If you're like most, it's probably been a while. To keep your site relevant and up-to-date with the latest changes in services offered, pricing, and design trends—we recommend a website refresh once every six to twelve months. Although changes to a website may seem intimidating, updating your site doesn't have to be. To help you get started, we've outlined five simple ways to improve your website today!
Investing a little bit of your resources into upkeeping your web presence in the long run will pay off. You can even do it yourself if you choose to do so!
5 simple ways to improve your website:
📣01. Change up your call-to-action
You can improve your website by testing different versions of your main pitch and call-to-action to see what leads respond to. For example, try changing "Purchase" to "Sign Up", or perhaps "Get Free Shipping" to "Sign Up for Special Offers".
Remember that the call-to-action is one of the most important elements of your website—so test different wording to make sure that you get it right.
📸 02. Change your pictures
We always recommend investing in a photographer for a high-quality photo session to elevate your brand.
Your website's photography is one of the best ways for new customers to connect with your brand. Humans are great visual learners, and a skilled photographer can help you transmit the emotion associated with your brand through your pictures.
Did you recently schedule a photoshoot to create content for your social media?
Leverage your session by adding your new imagery to your site. For this step, booking a trained designer to determine the best placement for each photo will be key during your design refresh.
😇 03. Add social proof
Did you work with more clients since the launch of your website and have new transformations to showcase?
People love good stories, so add them to your website to show others that you're a trusted professional. Testimonials are such an easy way to improve your website and build trust is by featuring the amazing transformations your past clients have experienced because of your work together.
Social proof is particularly helpful for those who are apprehensive of working with new service providers because it shows you have real-life success stories and you're worth the investment.
📚 04. Add your latest resources / freebies / content to your site
If you share a lot on instagram, you probably have a ton of valuable content you can add to your website for other visitors to access.
But, Instagram isn't the only place you can offer your customers free content. If you have new resources or freebies related to the industry that are worth sharing, don't forget to add them to your website so they're readily available for all visitors.
Freebies are a great way to pull people into your sales funnel and slowly turn them from cold to warm leads.
✍️05. Add a blog
Having a blog is an excellent way to consistently improve your website, one that will have visitors come back more often as they are sure to find fresh content and information.
Blogs are also a great way to inject a little personality into your site, as they can be written in an active voice that is engaging to many readers. If you don't have time to write a blog yourself, you can hire a ghostwriter or create a content distribution strategy. Lastly, don't forget to share your articles across social media, too!
1. Perform regular content audits to identify keywords people are searching for, and adding more pages on those topics to your site.
3. Don't forget to keep your most important call-to-action at the top of your website, as well as a sign-up box for your newsletter.
Chances are, you have resources lying around waiting to be repurposed, new wording left scattered on a paper waiting to be shared and new stories from happy customers waiting to be told. So don't wait to start improving your website—you can do it today! Save this blog to help you along the way.
Not sure where to begin? Contact us today for a free clarity call.
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