Do you dread caption writing? šØā£
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We feel you! Truth be told, caption copy writing is usually the most common roadblock our clients encounter when trying to grow their Instagram. Itās common to get stuck editing and rewriting a caption for hours which takes time away from more important matters.ā£
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It doesnāt have to be this way! ā£
Weāve written our fair share of captions for ourselves and our clients and hereās our best advice when it comes to caption copywritingāļø. Stick to these guidelines and the process will become much easier I promise. ā£
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āāā Start with a question - a good way to create intrigue and get someone to stop scrolling is by opening with a question regarding your audienceās pain pointā£
āāā Add emojis and/or symbols - take this advice with a grain of salt. Seriously. Emojis add a casual flair and symbols create visual interest, but overdoing it doesnāt look goodā£
āāā Provide context or backstory - use the caption to expand on whatās presented in the photo or what it represents. Speak authentically so you can form a genuine connection with your audience ā£
āāā Add line breaks - like breaks makes the text easier to read and is essential when writing long-form captionsā£
āāā End with a question - encourage your audience to engage with you by asking them to comment. This helps you start a conversation and improves your overall engagement. ā£
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From your observation what has been your biggest barrier to your success on social media? Tell us on Instagram & weāll tackle it in our future posts. ā£āļø