
Do you dread caption writing? đ¨âŁ
âŁ
We feel you! Truth be told, caption copy writing is usually the most common roadblock our clients encounter when trying to grow their Instagram. Itâs common to get stuck editing and rewriting a caption for hours which takes time away from more important matters.âŁ
âŁ
It doesnât have to be this way! âŁ
Weâve written our fair share of captions for ourselves and our clients and hereâs our best advice when it comes to caption copywritingâď¸. Stick to these guidelines and the process will become much easier I promise. âŁ
âŁ
âââ Start with a question - a good way to create intrigue and get someone to stop scrolling is by opening with a question regarding your audienceâs pain pointâŁ
âââ Add emojis and/or symbols - take this advice with a grain of salt. Seriously. Emojis add a casual flair and symbols create visual interest, but overdoing it doesnât look goodâŁ
âââ Provide context or backstory - use the caption to expand on whatâs presented in the photo or what it represents. Speak authentically so you can form a genuine connection with your audience âŁ
âââ Add line breaks - like breaks makes the text easier to read and is essential when writing long-form captionsâŁ
âââ End with a question - encourage your audience to engage with you by asking them to comment. This helps you start a conversation and improves your overall engagement. âŁ
âŁ
From your observation what has been your biggest barrier to your success on social media? Tell us on Instagram & weâll tackle it in our future posts. âŁâď¸