Vanessa B. | Wellness Website Designer
The Ultimate Guide to Instagram Grid Layouts

Do you want to spice up your Instagram & look like a pro but don’t know where to start? START HERE!
Take a look at these 5 types of feed patterns that are visually engaging and work well for Instagram.
─── CHECKERBOARD
Photos and quotes are alternating to create a checkerboard pattern. The quotes allow you to assert your color palette and define a look. Instead of quotes you can also add tips, blog post introductions or any other resources.
─── GROUPS OF THREE
Allows you to easily break up your feed, each row can showcase different aesthetics or colors. However this feed is preferable for those who post 3 times a day to ensure that the feed always looks its best.
─── HIGHLIGHT QUOTE
This feed follows the pattern photo, quote, photo. It allows you to showcase a quote (or other resource) while being framed by photographs on either side
─── HIGHLIGHT PHOTO
This is a great feed option for those who create a lot of content but don't take as many photographs. In this grid you can display lots of resources / quotes while drawing attention to the photos that you do take
─── PUZZLE GRID
Puzzle grids are super fun and allow you to display artistic elements and even illustrations within your feed. When aligned, your feed looks like a playful collage.
For our own feed, we use a combination of the checkerboard and group of three. Check it out at www.instagram.com/byhabitatsociety.com and let us if you think we're doing a good job!
What’s your favorite type of grid?