Visual Assets Your Brand Can't Go Without
Visuals are great at boosting the performance of your content, whether they’re found in your blog posts, social media platforms, eBooks, freebies etc. ⠀
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Your four main brands visual assets consist of: ⠀
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1. Logo ⠀
2. Brand Colors ⠀
3. Brand Fonts⠀
4. Visual Styles ⠀
Why should you use on brand visual cues when distributing your content? In short, by simply sticking to the same format and overall visual identity, your brand becomes recognizable in the eyes and minds of your audience. ⠀
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How to use your Visual Identity when creating digital assets:⠀
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You brand's visual identity also create a framework for you to design new content, one that conveys the personality and values of your business. ⠀
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- use your primary & secondary fonts consistently ⠀
- display your logo on all newly created assets ⠀
- use your brand color when creating all new visual material ⠀
- select imagery that conveys your brand's tone & do not deviate from this style⠀
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